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SONY LAUNCHES ITS FIRST BLU-RAY 3D-READY STAND-ALONE PLAYER

Enjoy life-like action in 3D, access to online entertainment, and faster boot-up and loading times

Sony BDP-S470 3D Blu-ray Player
Sony bdps470 3d bluray player

Continuing to drive innovation, Sony today launched the new BDP-S470 stand-alone Blu-ray 3D-ready player.  The model can be upgraded to play Blu-ray 3D disc content with a firmware update available this summer.

3D from Sony uses advanced picture technology and active shutter glasses to create incredibly realistic depth and crisp, vivid Full HD 3D images.

"Consumers are excited about 3D and Sony is poised to deliver the best possible in-home experience," said Abraham Cherian, product manager with Sony Canada's home audio and video business.  "Involved in every aspect of 3D, from content creation to hardware, Sony is the one company that can lean on its broad expertise to deliver 3D to the home that truly captures consumer imagination."

 

As well as providing a gateway to the Full HD 3D experience, the Blu-ray Disc Player also gives you easy access to a world of online entertainment. When connected to a broadband Internet network, the new model instantly streams movies, videos, music, and more from YouTube, Yahoo!, Dailymotion, Sony Pictures, Sony Music, and other total providers through the Sony BRAVIA Internet Video platform.

The BDP-S470 also features Sony's Entertainment Database Browser using Gracenote technologies that allows users to browse details like actor and production information from a Blu-ray disc and access related content found on BRAVIA Internet Video content.

Unique to the new model, users with an iPhone or iPod touch device can control the players using a free app called "BD Remote" that can be downloaded from the Apple App store.  The app allows an iPhone/iPod touch to function as a remote control that includes the ability to access a Blu-ray Disc's details such as jacket artwork, actor, and production information as well as search for additional video clips online.

The stand-alone Blu-ray Disc model also offers improved start up and disc loading performance.  When the quick start feature is turned on, the start-up time is quicker and disc loading is faster than previous models. The BDP-S470 can start-up from power off in about three seconds.  

Sony's new home entertainment products for 2010 are designed with a distinctive, elegant, and minimalist style. They are composed of luxurious materials and have a beautiful surface finish to add elegance to any room. Put the new Blu-ray player with one of the latest BRAVIA LCD HD TVs or home cinema systems to create a stylish design statement in your home.

Specifications:

BDP-S470 Blu-ray Disc Player
·     Full HD 1080p single-disc Blu-ray Disc, DVD, CD, SA-CD player
·     Blu-ray 3D ready (with firmware update available this summer)
·     BRAVIA  Monolithic Design
·     BRAVIA Internet Video and BD-LIVE
·     Wi-Fi Ready (USB wireless LAN adapter sold separately)
·     Entertainment Database Browser with Gracenote technology
·     BD Remote (iPhone/iPod touch remote control - free app.)
·     Photo/music/video playback via USB and DLNA (with firmware update)
·     DVD upscaling to 1080p with Precision Cinema HD Upscaling
·     Dolby TrueHD and dts-HD Master Audio decoding

The new model will be available for $299 at national retailers, Sony Style retail stores, and www.sonystyle.ca next month.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition.  Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc players, BRAVIA televisions, Cyber-shot digital cameras, Handycam Camcorders, VAIO computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. 

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 67 Sony Style retail locations across Canada.                                                                                               

Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-A-Wish Canada, the United Way of Canada and Earth Day Canada. 

For more information contact:                                                  
Candice Hayman
Sony Canada Public Relations
(416) 718-5048                                                        
Candice_hayman@sony.ca

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