SONY MAKES 3D COME TO LIFE AT HOME WITH FIRST 3D CAPABLE BRAVIA HDTVs
Monolithic Design Concept Changes Viewing Environment - Merging Style and Function
From black-and-white, to colour, to digital, Sony is once again setting the new standard for how televisions look and perform. Today, the company introduced its 2010 BRAVIA LCD HDTV line featuring its first 3D HDTVs, a new innovative and stylish Monolithic Design Concept, and LED backlighting.
These new Sony televisions are another example of how Sony is providing consumers with networked products that enhance the home entertainment experience by offering built-in Wi-Fi (802.11) for easy access to BRAVIA Internet Video, BRAVIA Internet Widgets and personal content through Digital Living Network Alliance (DLNA) certified™ home networks.
The line is made up of 33 models ranging in screen sizes from 60 to 22-inches. The LX900 series offers integrated 3D functionality with Sony's 3D active shutter glasses included and built-in 3D transmitter, while the HX900 is 3D capable using Sony 3D active shutter glasses and 3D transmitter (each sold separately). The 3D models incorporate a frame sequential display and active-shutter glasses that work together with Sony's proprietary high frame rate technology (Motionflow PRO 240 Hz) reproducing full high-definition 3D images.
"Sony's 3D HDTVs leverage the breadth and depth of the company's expertise to create an entirely unique experience at home that draws you closer to entertainment than ever before," said Daniel Phillips, Director for LCD TV Marketing at Sony Canada. "Sony will continue to own the living room by delivering TVs that work holistically; both in function and design."
Models in the LX900, HX900, NX800, and NX700 series feature Sony's all new Monolithic Design. The design concept aims to change the entire TV viewing environment by delivering the most innovative, stylish, and high-quality experience possible.
With quality materials forming a seamless, flush viewing surface with crisp edges and a smooth border, the models blend into the home's interior and allow viewers to focus completely on beautiful on-screen images without distraction from unnecessary decorative elements. Also, a unique six degree upward tilt option offers a more natural, comfortable viewing experience.
Central to the slim profile Monolithic Design is Sony's Edge LED backlight. Designed to deliver deep blacks and brilliant whites, the design allows for a slim form factor and an outstanding contrast ratio helping the new models to impress not only when they are displaying beautiful images, but also when turned off as they blend into the home's décor.
BRAVIA XBR-LX900 Series 3D HDTV
Available this summer, the BRAVIA XBR-LX900 series features integrated 3D functionality and screen sizes including 60 (XBR-60LX900), 52 (XBR-52LX900), 46 (XBR-46LX900), and 40-inch (XBR-40LX900). Two pairs of Sony active shutter glasses are included.
The full HD 1080p (1920 x 1080) models feature Edge LED backlight, Sony's new Monolithic Design and Motionflow™ PRO 240Hz motion compensation technology, which helps produces smooth images in fast moving content such as sport and action movies. Sony's 240Hz technology enables the creation of clear, crisp, Full 1080p 3D images, while the BRAVIA Engine™ 3 full digital video processor uses an array of enhanced algorithms to significantly reduce noise, enhance overall image detail, and optimize contrast so every scene produces sharp, vibrant, life-like images.
The LX900 models also feature Sony's new OptiContrast panel. Designed with a clear surface treatment and a resin sheet sandwiched between the LCD display panel and glass plate, the OptiContrast panel minimizes the reflection and refraction of external and internal light producing deeper images with superior black levels even in bright rooms.
The models include integrated Wi-Fi for an easy connection to broadband home networks. Once connected, users can access thousands of streaming movies, videos, music and more from YouTube™, Yahoo!, Wired, Dailymotion, Sports Illustrated, Sony Pictures, and other providers through the Sony BRAVIA Internet Video platform.
Also, with the touch of a button, users can access the latest in news, weather, sports, and Flickr photos, through small applications called BRAVIA Internet Widgets. The widgets can be uniquely positioned anywhere on the TV screen for a customized viewing experience.
The models also feature playback of personal content including digital pictures, video, and music through USB and DLNA certified network connections.
Another new feature is Sony's Intelligent Presence Sensor with face detection. The sensor detects if you've stepped away from the TV or are not watching the screen and automatically dims the backlight. After an extended period, the TV will turn off if no one has re-entered the viewing area. Additionally, the Intelligent Presence Sensor's newly added Position Control feature detects a user's viewing position to deliver optimized video/sound balance, while the Distance Alert feature helps to keep small children at an eye-friendly distance.
The models also offer Sony's BRAVIA Sync™ for easy operation with other BRAVIA Sync devices such as AV receivers and Blu-ray Disc™ players.
BRAVIA XBR-HX900 Series 3D Ready HDTV
The XBR-HX900 series 3D ready (with the addition of Sony active shutter glasses and transmitter, both sold separately) full HD (1920 x 1080p) models feature Intelligent Dynamic LED backlight and Sony's new Monolithic Design.
The model's full-array LED backlighting improves contrast and dynamic range by local dimming that controls the LED backlight level by area so that detail is maintained in the dark areas, while other areas are driven near peak brightness. The technology reduces unnecessary light emission resulting in true and deep blacks compared to conventional LED backlit models.
The models also feature Sony's new ambient sensor that automatically optimizes the TV's colour and brightness according to the room environment and lighting conditions for optimized settings.
Featuring screen sizes including 52 (XBR-52HX900) and 46-inches (XBR-46HX900), the model offers four HDMI 1.4 inputs, one component input, one composite input, one component/composite selectable inputs, and a PC input (HD15) with PC/TV picture-in-picture.
The models also feature:
· Monolithic Design
· Motionflow PRO 240Hz motion compensation technology
· OptiContrast panel
· USB Wireless-LAN adapter for easy wireless network connection (sold separately)
· BRAVIA Internet Video
· BRAVIA Engine 3 with Intelligent Image Enhancer
· USB and DLNA photo/music/video playback
Sony also introduced several other new BRAVIA models with various features and screen sizes. They include:
BRAVIA KDL-NX800 series
Featuring Sony's new Monolithic Design, integrated wireless capabilities, Bravia Internet Video and Widgets, this model is ideal for new experience seekers who are looking for both connectivity and style.
· Full HD 1080p (1920 x 1080) Edge LED backlit LCD
· Monolithic Design
· Motionflow 240Hz Technology for Smooth Motion
· Integrated Wi-Fi wireless network capabilities (802.11)
· BRAVIA Internet Video and BRAVIA Internet Widgets
· BRAVIA Engine 3
· USB and DLNA photo/music/video playback
· Available in March
· Screen sizes include 60, 52, and 46-inch
· CDN pricing TBD
BRAVIA KDL-NX700 Series
· Full HD 1080p (1920 x 1080) Edge LED backlit LCD
· Monolithic Design
· Motionflow 120Hz Technology for Smooth Motion
· Integrated Wi-Fi wireless network capabilities (802.11N)
· BRAVIA Internet Video and BRAVIA Internet Widgets
· BRAVIA Engine 3
· USB and DLNA photo/music/video playback
· Available in March
· Screen sizes include 46 and 40-inch
· CDN pricing TBD
BRAVIA KDL-EX700 Series
Offering exceptional value, this full feature Edge LED backlit LCD model includes other eco-friendly features like Presence Sensor and Ambient sensor.
· Full HD 1080p (1920 x 1080) Edge LED backlit LCD
· Presence Sensor, Ambient sensor
· Motionflow 120Hz Technology for Smooth Motion
· BRAVIA Internet Video
· BRAVIA Engine 3
· USB and DLNA photo/music/video playback
· Available in March
· Screen sizes include 60, 52, 46, 40, and 32-inch class (31.5-inches measure diagonally)
· CDN pricing TBD
BRAVIA KDL-EX600 Series
· Full HD 1080p (1920 x 1080) Edge LED backlit LCD
· BRAVIA Engine 2
· BRAVIA Sync
· USB photo/music/video playback
· Available in May
· Screen sizes include 46, 40, and 32-inch class (31.5-inches measure diagonally)
· CDN pricing TBD
BRAVIA KDL-EX500 Series
· Full HD 1080p (1920 x 1080) CCFL backlit LCD
· Motionflow 120Hz Technology for Smooth Motion
· Ambient sensor
· BRAVIA Engine 2
· BRAVIA Sync
· USB photo/music/video playback
· Available in March
· Screen sizes include 60, 55-inch class (54.6-inches measured diagonally), 46, 40, and 32-inch class (31.5-inches measure diagonally)
· CDN pricing TBD
BRAVIA KDL-EX40B Series
Without wire clutter, this model's simple and space saving design is ideal for a bedroom or dorm room.
· Full HD 1080p (1920 x 1080) CCFL backlit LCD
· Integrated Blu-ray Disc player
· BRAVIA Internet Video
· BRAVIA Engine 3
· Ambient sensor
· USB and DLNA photo/music/video playback
· Available in May
· Screen sizes include 40 and 32-inch class (31.5-inches measure diagonally)
· CDN pricing TBD
BRAVIA KDL-EX400 Series
· Full HD 1080p (1920 x 1080) CCFL backlit LCD
· Ambient sensor
· BRAVIA Engine 2
· BRAVIA Sync
· USB photo/music/video playback
· Available in March
· Screen sizes include 46, 40, and 32-inch class (31.5-inches measure diagonally USD)
· CDN pricing TBD
BRAVIA KDL-EX308 Series
· 720p (1366 x 768) CCFL backlit LCD
· Wi-Fi Ready with USB adapter (included)
· BRAVIA Internet Video
· BRAVIA Engine 3
· BRAVIA Sync
· USB and DLNA photo/music/video playback
· Available in March
· Screen sizes include 32-inch class (31.5-inches measure diagonally) and 22-inch class (21.6 inches measured diagonally)
· CDN pricing TBD
BRAVIA KDL-BX300 Series
· 720p (1366 x 768) CCFL backlit LCD
· BRAVIA Engine 2
· HDMI x 2
· BRAVIA Sync
· Available in March
· Screen sizes include 32-inch class (31.5-inches measure diagonally) and 22-inch class (21.6 inches measured diagonally)
· CDN pricing TBD
About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA televisions, Cyber-shot digital cameras, Handycam Camcorders, VAIO computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.
Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.
With headquarters in Toronto, and offices in Vancouver and Montreal, approximately 1,000 employees support a network of more than 500 authorized dealers and 67 Sony Style retail locations across Canada.
Sony Canada is devoted to the betterment of children, the environment and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish Canada, the United Way of Canada and Earth Day Canada. Sony Canada is also proud to support Canadian athletes, including 6 time Olympic medalist Cindy Klassen.
For more information contact:
Candice Hayman
Sony Canada Public Relations
(416) 718-5048
Candice_hayman@sony.ca
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